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About us

Fourth and Kirby kicked off right where it sounds — at the corner of Fourth St. and Kirby Ave., flanked by Memorial Stadium and Assembly Hall (since renamed State Farm center, of course).

We launched in 2017, but our roots go back a decade earlier when two of our partners first met courtside at an Illini basketball game. Now our team goes four deep with more than a combined 35 years of professional design experience, including much of that for the Illinois athletic department.

Our goal is simple. Bring vintage inspired, high quality, and well-designed University of Illinois apparel to a market sorely lacking it. Our store will make you feel nostalgic for campus with original designs and designs inspired by artifacts of the past.

Giving Back

As alumni putting skills we honed at the university to work, we felt called to give back to the Illini community. We hope to use our skills and our products to celebrate, promote, and give back. Our first initiative is the Illio Collection, a partnership with Illini Media Company, and we look forward to many more.

Oskee Wow Wow, Illinois!